So, the most perplexing question coming from the NBA’s playoff bubble this weekend isn’t whether Giannis will stay in Milwaukee or if Kawhi Leonard can lead yet another team to the Finals. The real question is, what’s up with those cartoon bears on LeBron’s pregame get up? The sweatshirt and shorts in question, from the streetwear hipsters at Chinatown Market, are festooned with brightly-colored, suspiciously upbeat cartoon bears that are familiar to anyone with any fluency in the art and iconography of the Grateful Dead. 

The Dancing Bears, as they’re commonly known, are a staple of the Grateful Dead’s visual identity. They’ve been showing up on bootleg t-shirts, bumper stickers, and even headbands since they first appeared on the back cover of the forgettable 1973 album The History of the Grateful Dead, Vol. One (Bear’s Pick). The Bear in question was Owsley “Bear” Stanley, the architect of the Dead’s distinctive sound and a pioneer in the production and distribution of early LSD. The dancing bear icon first showed up as stickers slapped on Bear’s amplifiers and other sound equipment.

None of which explains LeBron’s affinity to the Dead. He was only ten years old when Jerry Garcia, the Dead’s creative lead and reluctant patriarch, died of an overdose, and his pregame setlist veers more toward Meek Mill and 2 Chainz than the masters of American psychedelia. So what dissonant cultural forces commingled to bring us LeBron in the Dancing Bears? Probably the same ones that put the Dancing Bears on a pair of Nike Air Force Ones this summer, and that encouraged the designer James Perse’s Grateful Dead-focused collection from last summer and inspired street photographer Mister Mort to publish this summer’s Dead Style. 

Whether it’s merely the cycles of fashion (eventually even Jennifer Lopez gets around to wearing tie-dye) or the fact that the Grateful Dead have carried on with some youthful recent hires— guitarist John Mayer and bass player Oteil Burbridge—the band’s cultural currency is enjoying a second, okay, probably closer to fourth, wind. Which means you’ll continue to hear, and see the Dead’s unlikely brand extension far and wide, and not just on LeBron’s hoodie.

Here’s a guide to some of the Grateful Dead’s most durable visual identifiers. 

The Steal Your Face

To the uninitiated, it’s just a red and blue skull you still see on bumper stickers and the occasional tattoo; to everyone else, it’s the Steal Your Face. Like the Dancing Bears, this logo is also attributed to Owsley Stanley, who helped design the Stealie in the late ’60s. Its name comes from a line in “He’s Gone,” a song about drummer Mickey Hart’s father, the band’s avaricious former manager who disappeared after embezzling their profits. The lightning bolt splitting the skull asunder is a nod to a higher level of consciousness and the possibility of enlightenment, whether chemically induced or achieved by natural methods.

The Dancing Bears

Whether they’re dancing or simply high stepping, these happy bears have endured as mascots of the Grateful Dead experience. Even some fifty years after they were drawn by artist Bob Thomas, they march on as cheerful brand ambassadors.

The Flying Eyeball

Egyptian imagery moves in and out of the Dead’s visual repertoire as fluidly and unpredictably as the band moves in and out of its setlist. Comic artist Rick Griffin first used the Flying Eyeball motif in a poster for the Dead’s 1968 concert at the Shrine Auditorium and it lingered, making appearances on album covers like 1969’s Aoxomoxoa and on posters and any fan-generated artwork imaginable. Griffin would design album covers (Without a Net, Wake of the Flood, et al.) and create special anniversary art for the band until his death in 1991.  

Skull & Roses

The fact that you can buy a Skull & Roses beach towel on Amazon may not be surprising to cynical retread shoppers like us, but it would likely shock Stanley “Mouse” Miller, who based his drawing for the cover of the band’s eponymous 1971 live album The Grateful Dead, from a book of poetry he found at the San Francisco library. The cover art outshined the record’s boring title—most heads refer to it as Skull & Roses—and endures as another motif woven into the band’s art and design.