Artificial intelligence (AI) is literally everywhere! It’s in our art and videos, it’s in our stories, and it’s definitely in our businesses. 

Maybe it’s even behind you…

Just kidding. 🤭 AI is not a scary monster that’ll replace humans just yet. It’s a tool employed by many organizations that automates workflows, expands human creativity, and generates high-quality content. 

But AI content marketing means way more than content generation or pumping out articles faster. 

It’s about elevating your marketing strategy to new heights. You’ll see how in this article, as we explore what AI content marketing is, discover its benefits, and meet the top 5 AI-powered tools that’ll change the way you generate relevant content. 

What is AI content marketing?

AI content marketing is an automated version of content marketing, which often takes a lot of time, effort, and repetitiveness to make it work. 

Boooring. 

Think of all the social media posts and blogs you have to create manually to fuel your content marketing strategy and drive the traffic you want. 

It takes a while to do them all, right? This is where AI content marketing comes in handy. 

Basically, it’s a technology that streamlines and optimizes the marketing process, automating key tasks that human marketers do, like content planning, analysis, and publishing. 

For example, AI tools make generating new ideas for blog articles easier since they draw inspiration from sources on the internet. 

Which means no more wasted hours researching the topic. 😉

But let’s talk more about the role of generative AI in content marketing next. 

What is the role of generative AI in content marketing?

Generative AI — a technology that generates various types of content based on datasets — is a standout performer in the digital world. 🎭 

Just like Margot Robbie can effortlessly take on diverse roles, generative AI adapts to different content needs with remarkable versatility. 

So, what are its most notable performances? Let’s explore some of generative AI’s most famous applications and how they’ve transformed the industry.

Brainstorming content ideas

Ever had days when you’re so out of ideas you just wanna…

Source: Giphy

…but you can’t take a break because your boss asked you to come up with 10 new pieces of content by the end of the month? 

Samesies. ✋

But then we discovered generative AI, and everything changed. With its ability to brainstorm new ideas on the spot, no matter the topic or use case, it quickly became a tool we can’t live without.

Among the many generative AI models out there, the most famous is undoubtedly ChatGPT. If you’ve ever tried it, you know how it can provide fresh ideas and suggestions tailored to your input. 

This capability helps marketing teams develop innovative concepts that lead to effective content marketing strategies.

Automating content creation

What generative AI is a master at is automating content creation. Think of it as Shakespeare in AI form — well, kinda — but it can write in any style, tone, and voice to fit your target audience. 

This means that AI writing tools like Jasper or Copy.ai can easily draft blog articles, product descriptions, social media content, email marketing campaigns, and whatever you want in your brand’s voice. 

The text will still need a human touch from your writers to personalize it or fact-check it but it takes much less time and fewer resources than writing it from scratch. 

Ceros, for instance, has AI features focused on editing and improving your existing content. With the power of AI in the palm of your hands, you can rework text, translate it, or make it shorter or longer depending on your preferences. 

Repurposing existing content

Till now, you’ve only posted blog articles on your websites. Well, that’s great! The articles are well-written and your human writers are definitely talented. 

But…is that all?

Not saying writing weekly or monthly articles is bad, but you’re missing out on other fruitful opportunities if you don’t expand to other platforms. This is where generative AI comes in handy, since it can suggest improvements based on user activity and data patterns.

But that’s not the only thing it can do! Generative AI can also help you repurpose your content for different platforms. 

For instance, if your audience mostly lurks on Instagram, it might be a good idea to adapt blog articles into Instagram reels. This simple switch can boost your visibility! 

Plus, don’t overlook copywriting tools that focus on content optimization, such as improving your email subject lines, as they can take your content strategy to the next level. 

Designing visual and interactive content

Your content writers composed the BEST piece of content ever. It’s simply a masterpiece, but you’re staring at it as if it’s not. 

You: 

Source: Giphy

Us: Yep! A suitable featured image. 

Without an AI tool, you’d overwork your search engine. With generative AI, however, you can generate stunning visuals like art, videos, and images. 

So, creating visually appealing presentations or posts is as easy as pie now with tools like Midjourney or DALL-E; but you can also easily craft interactive designs with Ceros. 

Through Studio, designers and marketers can craft interactive content that will dazzle their audience and make people flock to their brand in droves.

Infusing personalization 

Giving your content some “oomph,” aka personalization, will make sure that your marketing campaigns target the right people, improve customer satisfaction, and increase conversion rates.  

What does this mean? Well, it means you use AI’s algorithms to analyze massive amounts of data to help it learn what your clients want. 

By doing so, the AI finds customer preferences, patterns, and behaviors that you can later use to tailor your content and design personalized experiences for each individual. 

Optimizing content for SEO

Ahh, SEO — what will we do without it? Well, we certainly won’t rank high in search results, that’s for sure. But it’s so boring to research keywords each time you create a new blog post…

Don’t worry, AI is coming to the rescue! 🦸

Like Superman, it swoops in and saves the day by conducting the search for you and discovering high-performing keywords, search intent, metrics, and other stuff you need when wanting to rank high. 

For instance, you can write stuff like “Draft a blog post about diet plans and use the relevant keywords and search intent to make an outline.” The AI will do its job and do this research for you. 

Convenient, huh? 

Generate multimedia content

When you hear AI, the first thing that pops into your head is “text.” How did we know? We’re magicians! 🔮 

On a serious note, it doesn’t require a magic trick to guess that ChatGPT is one of the most popular AI content creation tools out there. Of course you’d think about text first. 

However, AI has many other uses, including the superpower to generate multimedia content. 

So, we have AI image generators, for people who want to experiment with art. Or AI video editors for creating fast, hassle-free videos for your marketing campaigns.

We even have AI animation tools, AI voice generators, and AI graphic design tools — all to save you time, money, and effort. Instead of manually doing these mundane tasks, you can use these tools to fuel your content creation process while you focus on pumping up the amount of content you publish each day. 

Build a content marketing strategy

We saved the best for last because guess what? With AI, you can also create new and powerful content marketing strategies! 

Here’s how it works. Let’s say you’re stuck on something, like you can’t find the target audience for your new product. You think it’d fit anyone, but your marketer’s heart knows that’s not entirely true. 

So, who should you cater to? 

AI content generation software can help you find an answer. Simply create a prompt like, “I have this innovative product that does this and that and we want to sell it. Which type of audience will it suit?” 

Of course, it’ll sound better when you write it. But you get the gist. 

Yadda, yadda, the AI will come up with the perfect buyer persona based on your data. As a result, it’s that easy to supercharge your content marketing efforts and build a long-lasting strategy. 

***

As you can see, generative AI has a wide repertoire of roles. Impressed yet? You’re gonna be even more amazed when we look at its benefits. 😉

What are the benefits of artificial intelligence in content marketing? 

Are AI tools actually good? Or is it just a sham? 

We strongly believe in the power of AI and machine learning and how they can truly change your content marketing processes. Now, our mission is to convince you. 

Here goes! 

Better content quality

It’s true! Hear us out.

Sometimes, you don’t want to conduct thorough research for every single social media post you make, especially since you have to do it daily. It takes a lot of time, you have plenty of other tasks to do, and you’re at your wit’s end. 

Instead of burning yourself out, kick back, relax, and use an AI tool. 

With it, you generate more personalized content that meets your customers’ expectations based on their preferences, behaviors, and history. So, if one of your customers likes a certain product or service, the AI creates engaging high-quality copy that shows you care about their needs. 

Boosting engagement and consistency

Your brand on Instagram: 

Source: Giphy

The same brand on YouTube: 

Source: Giphy

See the difference? It shouldn’t be there. 

Keeping a consistent tone of voice across all social media channels is key for building trust among your followers. Otherwise, your people will be slightly confused about the personality of your brand: is it fun or boring? 

But we don’t blame you — it’s hard to keep a consistent brand tone across all your content. You can avoid giving your audience mixed signals with an AI tool. 

By sharing details about your brand, giving it writing samples, and basically teaching it all about your company, the AI can generate content that sounds like you, no matter the format. So, your YouTube videos and Instagram posts will have the same tone. 

Moreover, you can use AI tools to boost the text’s readability and rewrite an existing text to sound more cheerful, for example. There are no limits!

Saving time and resources

“Gotta go fast!” as our favorite blue hedgehog often says. He’s not wrong; today’s digital marketing landscape is constantly changing, which requires you to keep up with the growing demands. 

The only way to not fall behind is to use AI, of course. These tools are fast and can generate an answer in minutes, if not seconds. And we’re not talking about short social media posts — AI tools can create long-form content faster than a human writer. 

In translation? It’ll take you less time to write content with an AI tool than using writers (although the text will still need human oversight to ensure its accuracy). And with fewer resources and less effort, too! 

Improving content rankings

We’ve talked about SEO in the previous section, but we’ll remind you:📣 YOU NEED A SEO STRATEGY TO RANK HIGH! 

An AI can help you get it to the next level. How? Well, some AI tools combine artificial intelligence with real-time data to craft SEO-driven articles on the spot, complete with target keywords and insights. 

You can also let the AI tool improve your meta descriptions and tags. It can even find gaps in your content production, so you can improve your strategy and rank higher on search engines. 

As a result, you save hours in researching your competition and optimizing your (existing) content to perfection. 

Increasing content marketing ROI

Last benefit on our list but definitely not the least is AI’s ability to increase content marketing ROI. 

What does this mean? Well, for a small business, it means everything. Because they have limited resources; AI saves them time and money when creating their marketing strategy. 

Instead of focusing on time-consuming tasks such as writing an article from scratch every day, AI helps these businesses focus on other growth areas by pumping out content faster. 

Plus, the AI-generated content drives more engagement and traffic, so you know you’ll get quality AND quantity at the same time. 

***

Um, we have to confess: we might have made AI look too good to be true. AI is very beneficial for your marketing strategy, we promise! But it’s not all fun and games — it does come with a set of headaches.

What are the potential challenges of AI in content marketing?

Put your pitchforks down, folks; while we’re going to discuss the drawbacks of AI, we hope to dispel all your concerns. AI is more good news than bad but you do need to be aware of these challenges before they get you like a printer running out of ink right before your deadline. 🖨️

Here’s what you should pay attention to: 

• Ethical concerns: You’ve probably heard stuff like, “AI will take our jobs!” or, “AI will invade my privacy!” — which are all valid concerns! AI tools play with massive amounts of user data, so of course people are concerned about how they use it. 

Solution: As a marketer, you need to tread the line between privacy and personalization carefully. Be transparent about how the content is curated and make sure the data can’t be traced to specific users. 

• Loss of human touch: I love diving into a well-crafted article just as much as you do. But when it reads like it was generated by a robot, it can feel a bit flat and uninspiring. 😡 While AI definitely helps marketers crank out content faster, many worry about losing that human touch—the authenticity and emotional connection that only real writers can bring. After all, AI just can’t replicate genuine human emotions.

Solution: Human editors. They’re the ones who can refine your content and breathe empathy and creativity into your AI-generated content. Use them to create an authentic connection with your audience. 

• Lacks creativity: Aside from a lack of feelings and authenticity, AI tools are not very creative. Or witty. At least, not like we are. AI uses training data and patterns to write content, which often makes it impersonal and, dare we say it, basic. Instead of chatting with your best friend, you are talking with that one relative you saw once in your life — years ago. 

Solution: Again, use human flair. Its creativity can make sure your AI content reflects your brand’s personality, tone, message, and style, and sounds genuine. 

• Risk of plagiarism: It’s not unheard of for an AI content generation tool to simply repurpose existing content, without bothering to make it original. It’s like copying the answer from a classmate during an exam, without changing any phrasing. 

Source: Giphy

Solution: To avoid damaging your reputation and being known as the brand that copies others’ work, check your text for originality as well as accuracy. Some AI tools offer sources for their content, so compare the generated content with the original work before posting. 

• Biased and harmful content: Some AI tools can unwillingly generate nonsense and offensive content that mostly spreads misinformation and enforces harmful stereotypes. This could easily decrease trust in your brand and damage your reputation. 

Solution: Make sure that the AI tools use fresh and diverse data sets with a wide range of demographics, cultures, and perspectives. Plus, the tools should go through constant updates and curations that improve data quality.  

It’s not that bad, right? With our solutions, you can quickly overcome these drawbacks and enjoy AI tools to their full potential. 

Speaking of tools, let’s see some content marketing automation tools that get the job done. 

Top 5 AI-powered tools to use in content marketing 

Outstanding. Amazing. Marvelous.

Need we say more? These are the best adjectives to describe the tools you’re about to see. You might be a tad skeptical, but you’ll surely change your mind after seeing what they have to offer.

Dive in! 

1. Ceros

Ahh, Ceros, our beloved. 🫶 We have to recommend this tool (not just cause it’s ours) but because it has AI features, such as text editing, translations, and grammar checks, that makes it so easy to enhance and optimize existing content. 

No coding experience needed — we swear. 

We have two tools to help you reach your objectives: 

• Editor: Sporting a user-friendly interface and drag-and-drop tool, this tool uses AI to improve, translate, and refine your content. 
• Studio: While Studio doesn’t use AI to create content or designs, it’s still a good tool for crafting on-brand content that stands out from the crowd using 150+ pre-designed templates or a blank canvas. 

So, what are you waiting for? Start optimizing your existing content with AI; you won’t regret it. 

2. ChatGPT

Image source: ChatGPT

By now, we’re all familiar with ChatGPT and what it has done for the artificial intelligence community. If not, have you been living under a rock?! I mean, hello, it’s the most popular AI chatbot that everyone — even your grandma — uses to find information about everything. 

Using natural language processing (NLP) ChatGPT understands user queries and generates the most appropriate and relevant answer. You can use it for building new skills, generating images, creating new articles, and basically improving your entire marketing strategy. 

3. Seventh Sense

Image source: Seventh Sense

Seventh Sense — with such an alluring name, it’s bound to be great, no? And it sure is; this AI software optimizes your email marketing campaigns to perfection, driving more engagement and conversions. 

In a nutshell, it makes sure your emails land in your audience’s inboxes by breaking through the daily clutter. Your people will see and open your emails, which translates into better email deliverability and optimization. 

Oh, and Seventh Sense works great with HubSpot and Marketo. 

4. Podcastle

Image source: Podcastle

Need to create on-brand videos fast, but you don’t have a production team or the budget to film a video? Say goodbye to all these worries, Podcastle is here to help. 

This AI-powered platform makes video and audio creation a breeze. Through its user-friendly interface and multitude of features, such as AI-generated voices or custom branding tools, you can bring your ideas to life and create professional: 

• Voiceovers
• Educational content
• Internal communications
• Audiobooks
• Video or audio podcasts
• Remote interviews

Moreover, you have an editor and a way to publish your videos on all major platforms. 

5. Grammarly

Image source: Grammarly

Ode to Grammarly: 

Grammarly, Grammarly, you make my writing sound so grandly. You’re my partner in crime, you fix all of my mistakes, check my spelling and grammar, and take care so I don’t sound foolish on the internet. 

This popular AI-powered writing partner helps marketers improve their skills and helps them write in just the right tone and style. Using AI, Grammarly offers personalized suggestions based on your target audience, so you can reach them faster and engage with them. 

It also has a plagiarism checker, which is highly helpful in keeping your text original and genuine. 

***

Fancy a tool? We knew you’d like them because we like them, too! (Besties?) But before we part ways like Dom Toretto and his best friend, Brian, we want to discuss tips for using AI in content marketing. 

Tips for using artificial intelligence in content marketing

A million-dollar question: how do you use AI in content marketing? Do you: 

1. Just wing it as you go
2. Do thorough research 
3. Let us tell you the answer

If you chose ‘c,’ then let’s get right to it! 

Set clear guidelines for using AI

Since there are a lot of ethical concerns surrounding AI, it’s best to set some ground rules before using it. And let everyone know about them so you, your audience, and your employees are on the same page.

For example, you want to use AI for drafting blog outlines, but not writing them. Or your content writers can use AI tools to do keyword research, but not when creating legal documents. 

You can change the small print as you go, so don’t worry, they’re not set in stone. But at least have some ground rules, as it prevents user misuse that leads to unwanted incidents that harm credibility and damage your reputation. 

Take advantage of interactive content

Did someone say "interactive content?"

Of course, we did! Interactive content is our specialty, and we’re experts at creating all kinds of engaging experiences.

Quizzes. Landing pages. E-books. White papers. You name it, we can do it. And the best part is you don’t need a huge dev team to create outstanding designs. Our intuitive interface makes it super easy even for newbies to craft content at scale that always hits the mark.

Here’s an extra incentive: check out our inspiration gallery with templates and examples. 

Provide first-hand experience

Out of ideas for original content? Perish the thought of creating yet another blog post about the benefits of using your product. How about you create a case study? Now that’s more original! 

And you don’t need to stop there. Conducting surveys or publishing original research can also prove your expertise and trustworthiness to your audience. The goal is to show off your firsthand experience with the subject matter as it’ll increase your chances of ranking higher in search results. 

Integrate personality in AI-generated content

A surefire way to improve customer experiences? Get ready: it’s to make yourself more relatable and likable. You can achieve this via humor, personal and real-life stories, or interviews with experts.

Just make sure it doesn’t give a…

Source: The Verge

…vibe. 

Or, better yet, always personalize your content. If a person likes your loofahs a lot, acknowledge their preferences and say, “Hey you, we noticed you liked loofah; why not pair it with a rubber duckie?” 

It might even get a chuckle out of them and make them think, “Oh, such a cool brand!” 

Ensure legal and ethical compliance

Time to put on our serious hats as legal stuff is not something to play with. 

The key to using AI tools of any kind is to be honest about their usage. This way, you reassure your audience about how their data is being used; they’ll know right from the start what they signed up for.

Also, make sure you use licensed products and create original content to avoid copyright infringement. 

Always measure results

Step 1: Create your content using AI.

Step 2: Publish it on social media.

Step 3: Umm, profit? 

Well, how do you know if your marketing campaign is working if you don’t measure its performance? Don’t be surprised if you notice a decrease in your ROI all of a sudden. 

After publishing your content, track key metrics, such as cost per piece of content, engagement rates, content volume, etc. 

This way, you can see the direct impact on productivity and costs. As a result, you can then start improving your marketing strategy by targeting all the right points. 

***

Without any further disruption, let’s get to the end! 

Over to you!

As a great person once said: 

“Ceros allows for clean, professional, interactive, and eye-catching creations, from quizzes and infographics to flip books and microsites. You can get creative with your work and make it from scratch or download one of [Ceros’s] already-made templates.” 

After hearing that, are you gonna choose us? 

We hope you do. Here, schedule a demo with Ceros today to see it in action. We promise it’s worth it.