Concerned your data presentations aren't quite hitting the mark when it comes to storytelling?

Interactive infographics have the power to transform complex data into compelling visual narratives that resonate with diverse audiences. They seamlessly guide exploration, providing deep insights in an engaging format.

Curious about what they actually look like? We've curated a collection of our top 10 interactive infographic examples to inspire you and elevate your data storytelling from 🥴 to 😁.

But hold up—what exactly are interactive infographics anyway?

What are interactive infographics?

To know what interactive infographics are, we first need to be on the same page about infographics. 

Infographics are graphic visuals used to clearly present complex information, data, or insights in a visually appealing way that makes it easier to digest. It combines charts, images, and text to simplify complex information like this infographic on the timeline of events since Elon Musk took over Twitter. 

Image Source: Venngage 

Sharing the information this way makes it easy to understand compared to putting it in a long-form article format. 

According to Paul Hough, creative director at Think!Creative, “an infographic uses design rationale to simplify complex data and present it in an easy-to-digest format.” 

He says, “Nobody enjoys staring into an endless abyss of statistics – thankfully, an infographic can contextualize information and save us from drowning in a sea of numbers and figures.”

Now that everything is clear on the infographic front, what happens when you add interactivity to the equation? You get interactive infographics and here’s what that means…

Interactive infographics are infographics infused with interactive elements where readers engage with the content to trigger an action. 

This could be clicking or hovering on a design element to view more information or parallax scrolling where the background moves at a different speed than the foreground content. You can even add audio and videos to give people a memorable and immersive experience.

And here’s why that’s important: It encourages active engagement from your audience, promoting them to interact directly with the material rather than passively consuming it. This active participation does wonders as it not only grabs their attention but sustains it. Thus, fostering deeper comprehension and longer engagement with your message.

Now interactive infographics do more than help you present information in a fun way. They help you tell visual stories the audience will want to follow through without using a lot of text as that ensures the key message is easy to grasp at a glance.

Want to see what we mean?

Let’s go through the examples we’ve compiled.

10 fabulous interactive infographic examples

Interactive infographics are changing how information is taken in, from infographics with video clips to complex data simplified using interactive elements.  Here are some of our top picks:

Goodwin: The lab and the law

Goodwin, a multinational law firm, used Ceros to design an infographic celebrating a client, Moderna, launching their product.

This infographic starts with a video and a text hook inviting the audience to explore the company’s background.

As users go deeper, they meet with a timeline that gives them the inside scoop into Moderna’s journey, from where they started to where they are, using interactive elements like animations, videos, quizzes, and audio assets. 

The content in this infographic comes alive as users scroll. By leveraging different multimedia assets, it does a good job of simplifying data and telling a story people want to engage with. 

Adcolony: Inside the life of the mobile gamer

Who says reading reports has to be boring?

Certainly, not Adcolony, a mobile video ad network who created this interactive infographic. 

Instead of the traditional infographic style of graphics with colors, icons, and text, Adcolony sprinkled theirs with some interactive spice.

Their infographic starts with an image and clickable hotspot to capture people’s attention. 

As the reader scrolls down, they’re ushered into data showing the life of a mobile gamer. 

While this infographic does have a lot of text, it’s broken up into fun sections with colorful boxes, clickable text that reveal stats, watermark images, hover effects, and images. 

All of which contribute to helping people digest the otherwise dense research.

American Chemical Society: Take a deeper dive

Worried interactive infographics only apply to marketers or data analysts but not you?

Hold that thought. 

Check out this interactive animated infographic designed on Ceros by the American Chemical Society (ACS).

It’s a report on the number of citations the publication got and the top articles that made it happen.  

But instead of a boring, long journal with stats and source links that publications like this are known for, they decided to do something fun. 

An infographic that perfectly reflected the title of the report – “Take a deeper dive.”

It starts with a blue sky with animated birds flying around. Then, as users scroll, an iceberg appears with a small hummock (visible part) and a huge bummock (submerged part). 

The bummock has colorful circles of articles published on ACS and the impact factor it generated. As readers go further down into the animated ocean, they see other articles, highlighting the deep dive theme. 

Overall, the infographic does a great job of sharing complex information using data visuals people find fascinating.

Okta: Businesses at work

Here’s another interactive infographic example designed on Ceros by access management company Okta. 

It’s a document giving marketers the inside scoop into apps used by global brands. 

At first glance, it looks like a PowerPoint presentation from the 90s with blue colors and icon watermarks. 

But, don’t let that fool you. This infographic is packed with features to help readers easily visualize and digest complex data. 

It features a graph that comes alive when readers hover over the legend below it. 

Right after that are more charts that are triggered when users engage with it, emphasizing key statistics. 

The designers here used less text and more interactive graphs, helping people interpret complex data with ease.

Granicus: Civic engagement amidst the pandemic

Got tons of data you need to present in an engaging and easy-to-understand format?

Follow the footsteps of Granicus, a civic engagement platform.

In this infographic, they analyzed and shared over 2 billion data entries in a captivating way.

They used hotspots and colored animated graphs and charts to highlight important statistics. Then, well-designed external content was added for readers who needed more information. 

In addition, each section on this infographic has a background image that represents the section’s theme. 

For instance, the part about messages sent had an email icon in the background to make the viewer's experience more immersive.  

Doctor Who? More like Doctor Where?

Your infographic can have blocks of text and still be super engaging if you play your cards right.

That’s what the designers of this interactive infographic did while explaining what happened to the missing episodes of BBC’s Doctor Who.

The designers used a dark theme for the infographics with yellow text and blue-colored images to capture people’s attention.  

This infographic opens with a short clip that draws people in to explore the content. It’s then broken up with colorful visuals and clickable hotspots, encouraging readers to keep scrolling through the content. 

A table with interesting icons is added to display numbers and improve readability. As readers scroll through, there’s also interactive maps to help them stay engaged and make the relatively long text blocks worth reading.

Crowdtwist: Brands consumers can’t live without

Present data in an interesting way and people will keep coming back.

That’s what analytics company Crowdtwist did with their infographics reporting brands most consumers can’t do without. 

Conventional scrolling, which most people are used to, was taken out of the equation here. 

Instead, they used sliding effects to spice up the user experience that encouraged people interacted with the content. Each slide had motion graphic visuals, short descriptive copy, and images to keep people interested and focused on the content. 

Huffington Post: Friend or pro

This next example can be your go-to if you’re aiming for more engagements and conversion rates from your audience. 

It was designed on Ceros by news outlet Huffington Post and they wanted to show readers why employing professionals is always a good idea while promoting a third-party company. To pull that off, they used an animated quiz…

The answers show why choosing a pro over your friend is the better option.

So when users click on the friend option, they see the results they get if they employ their buddy. And if they click the pro option, there is a brief copy on why they are a better option.

Overall, the infographic is structured in a way that helps readers make the right decisions as they can immediately see the impact of different options. 

Sephora: Skin edition

Another excellent example of an interactive infographic is this one from Sephora, the popular beauty brand. They wanted to show the best products for different skin types. And so they used Ceros to design this interactive infographic.

It kicks off with catchy pictures of their products and some cool GIFs. Then, as the user scrolls, there are clickable hotspots beside product images. When clicked, they show readers the benefits of the product alongside links to purchase them from. 

Boston Globe: A step-by-step guide

Infographics aren’t always used to tell data stories. Sometimes, they’re used to present information in a way that appeals to the audience. That could mean including them in a blog post which is what Boston Globe did here.

They used interactive infographics to show why it’s important for businesses to go digital and how to get it done. 

First, they use beautiful illustrations with toggles attracting readers to engage with the content. When readers click on a toggle, an animation appears and data is displayed right after.

Then, there is another illustration explaining how to go digital. Here, readers had to click to unveil the different steps talked about, driving the audience’s interest.

If you’d like to see more examples, we’ve got a truckload for you to check out. 

Next, let’s chat about why you should care about using interactive content.

What are the benefits of using interactive infographics?

In a 2020 report by HubSpot, the survey showed that traditional infographics are one of the most popular forms of media marketers use in their content marketing strategy.

But what happens when you add interactivity to the content? 

The content gets more views! According to research, content with interactivity saw a 90% increase in views compared to traditional content. 

In addition, creating interactive infographics will give you…

• Higher engagement: People who view traditional infographics have only one job — reading the content. However, interactive infographics require them to take other actions. They have to click, scroll, tap, or perform an action to view the content. 

The result? You capture the attention of your target audience and they’ll want to see everything the infographics offer. That means taking the time to engage with the content as opposed to simply skimming through it. 

Plus, you get to track people’s engagement with the content. You can monitor user’s click rates, time spent on the content, and sections they interact with the most. 

This would help you measure the effectiveness of the infographic, identify what captures the audience’s attention, and make it more relevant to them. 

• Better sharing potential: Most internet users only share content they find amusing. Take you, for instance, and the reel-ationships you have on Instagram. You most likely send reels to your loved ones if it’s funny, educational, or something you could relate to. 

Interactive infographics and content in general fit the ‘interesting profile.’  They’re appealing and engaging which means the chances of people sharing them is high. In fact, studies show that it’s shared 37% more than static content. 

• Improved SEO: Want your pages or website to rank high on the search engine results pages (SERPs)?

Start thinking about publishing interactive content on them.

Why?

Interactive infographics offer you better engagement and sharing possibilities.  That translates to more dwell time on your pages. And according to experts, it’s a factor Google’s algorithm considers when ranking sites. 

TL;DR - As people engage and share your interactive content, they spend more time on your site improving your chances of ranking high on the SERPs.

• A more efficient way to convey information: Would you prefer to read a 5,000-word article about increasing engagement or an infographic about this topic with beautiful illustrations?

We think we know which one you’d prefer. That’s because people generally find it easier to digest information in a visual content format.

Reports confirm this too. Great infographics with catchy colors can boost readers’ attention and remembrance by 82%.

• Higher quality perception: As a business person, you’ve probably heard about the importance of packaging, how it can evoke customer curiosity, and if it’s exquisite, position you as a luxurious brand. 

That’s what interactive infographics can be for your brand. In essence, they give your audience a great perception of your brand.

And how do interactive infographics perform these magical acts?

Scroll down to find out. 

How do interactive infographics enhance the visual storytelling experience?

Visual storytelling is about using images or other visual media like graphics to tell stories. 

By itself, it looks captivating and appealing to the average Joe. 

But, introducing interactive infographics takes this to a whole new level. 

Here, the content comes alive, allowing your audience to engage with the story at their own pace through illustrations, clickable elements, and dynamic content. 

This experience is further enhanced with audio, videos, and more interactivity, giving your audience an immersive experience as seen in the examples above.

Think you’d like to design interactive infographics for your brand?

There’s a step-by-step guide on how to create one in our next section.

How can you create an interactive infographic?

To start creating interactive infographics, here are the steps you should follow:

1. Define your goals

Before this goes any further, ask yourself why you’re creating an infographic. Sure, you want more engagement or a simple way to convey information. 

But beyond that, do you want to inform, educate, or drive the audience to take action?

In this context, there are two steps to defining your goals:

Know your audience

To define your audience, you want to look at your existing customer base to know who they are. 

You can create a spreadsheet with information you need such as their age, occupation, location, interests, preferred social media platforms, browsing devices, content types, and other relevant data. 

Fill it in by interviewing your audience or using tools like Google Analytics. 

You need to create an account and link it to your website to access the Google Analytics dashboard.

Once you’re in, look at the left side of the page for the Reports menu. Click it and scroll down to Audiences to view who your audience is. 

You’ll see insights such as their age, gender, location, and more.

Identify their problems 

Identify your audience’s problems by conducting interviews to uncover the pain points they’re dealing with. 

You can also use Hotjar’s Heatmap to visualize areas causing bottlenecks on their journey. You need only to install the tracking code on all the pages of your website, then access the heatmaps of your different pages from the dashboard.

From the pain points you’ve identified, look for general themes specific to the audience your interactive infographic can solve. 

Now, take the theme and break it down into actionable questions to answer in the infographics. They’ll be the foundation (goals) on which you’ll design the infographics. 

For instance, if the recurring pain point your audience faces is reaching new audiences, your general theme can be lead generation. If we break that down, you can answer questions like: 

• What steps are involved in generating leads?
• What tools are required in each step? 
• Is there an order to follow to ensure success?

2. Collect your data 

You’re going to need data to answer the questions you’ve got lined up from before. 

If your team has done in-depth research, fantastic. 

But if not, you could leverage existing data online. Here’s how to do that:

Refine your Google search

Instead of just typing your search term in Google’s search engine, you want to use data-specific terms such as: 

• Adding quotation marks to your search term for precise phrases (“steps to generate leads”)
• Adding “data” to the search phrase (lead generation data)
• Adding file formats typically associated with data (lead generation xls or csv)
• Adding a minus symbol to exclude terms from search results (steps to generate leads -news)

Look through data repositories

Some institutions conduct research regularly and might just have the data you need. Go through them to find data for your infographics. 

• Statista for market and general research.
• Pew research for media content, demographics, and public opinion.
• Google Scholar for academic papers and publications.  

3. Design the layout of the infographic

Next, you need to think of how to present the data you’ve gathered on the infographic in a way the audience would like. 

Brainstorm with your design or marketing team and sketch a wireframe, showing where each piece of content will go. 

If you’re going to input data, you need to pick the best chart for it.

Say there’s a stat you want people to pay attention to, you can make it stand out with colored text and icons.

Showing similarities or differences between data?

Charts like bar charts, columns, pie charts, pictographs, or bubble clouds will do.  

Want to display trends over time? 

Timelines, line charts, or maps are options to consider. 

And if you want to organize data or show a process?

You can go with tables, mind maps, and flowcharts.   

Overall, you need to design the layout in a way viewers can easily consume. 

4. Start creating interactive magic

Now, it’s time to design your interactive infographics. 

If you use Ceros as your infographic maker, the interactive infographic designs will be ready in no time. 

You can pick an interactive infographic template to edit and if you’re feeling creative, start from scratch on a blank canvas on Studio. 

On Ceros, you could import different file types to help with the design; images, graphics, or icons.

If you decide to start from scratch, here’s what to do:

• Design the infographics without any interaction.
• Set up the triggers you want viewers to interact with. Do you want it to be hovers, clicks, or views?
• Decide the actions you want to trigger, such as changing colors, information reveals, pop-ups, more data, or eye-catching animations. 
• If relevant, include video or audio clips in the interactive infographics to improve the user experience.

5. Test and optimize

Before publishing the interactive content, ensure you’ve tested it and confirmed everything works as intended.  

If you’re using Ceros, it’ll be a simple walkover. 

It’s got a preview mode that allows you to test the functionality of the infographics across different devices. 

Then with Markup, you can share with stakeholders and other team members to collect feedback in real time. Use their comments to optimize the interactive infographic and get it ready for your audience.

6. Publish and measure

Once everything is ready, it’s time to share the interactive infographics with the world. 

With Ceros, you don’t have to download it before publishing. 

It provides a shareable link to publish on different platforms and an embed code to integrate with your content management system (CMS). This way, you can publish on your website with ease.

You can also measure the performance on Ceros. It features an analytics tool to help you see how people engage with the infographics. 

You can look at click rates, interaction paths, time spent, and other important metrics. 

Then based on the result from the analysis, identify opportunities to improve the infographics to get more engagement. 

***

And that’s it!

We’ve come to the end of this guide. 

If you followed the steps we outlined in this section, you’ve created an interactive infographic. 

So, what’s next?

That’s up to you…

Over to you!

You came looking for inspiration to design interactive infographics. Now, you’re leaving with a step-by-step guide on how to create one. 

…You’re welcome! 

Think you’ll need help getting started?

Ceros is here for you, always. 

Book a free demo with Ceros and get all the help you need to begin.