Are you sliding your hot real estate deals into people’s WhatsApp DMs? Or spending all your time dragging window shoppers through properties with no break for yourself?

It’s time to shake things up! Create your very own website to reduce that stress. With a real estate website, you can showcase available properties, schedule appointments, offer virtual tours, and so much more.

But don’t worry if you’re not a programmer or a web designer—we’ve got you covered! We’ve handpicked some of the best real estate website builders on the market to help you craft sites that boost your online presence and save you time in the long run.

Let’s dive in and meet these tools!

Disclaimer: The information below is accurate as of December 3, 2024.

Real estate website builders: comparison table (with features & pricing)

First off, we’d like you to meet the website builders we’ll be talking about in this guide.

Here are their names, standout capabilities, and pricing so you’re familiar with them going forward.

So much for the introductions. Now what is it that they’re particularly good at?

Best real estate website builders by use case

Like the tools in a handyman’s work belt, these builders play different roles besides building real estate websites.

You’ll find some of their use cases below:

• Ceros – Best for creating interactive web experiences.
• Weebly – Best for creating simple professional websites.
• GoDaddy – Best for hosting and marketing real estate businesses.
• Shopify – Best for creating virtual tours of your real estate listings. 
• Squarespace – Best platform for stunning clean real estate templates. 
• AgentFire – Best real estate website to scale with. 
• RealGeeks – Best website builder for a real estate–specific customer relationship management tool.
• Wix – Best website builder for extensive third-party apps. 
• Agent Image – Best for real estate digital marketing.
• Easy Agent Pro – Best for creating lead generation websites for realtors.

And now, let’s uncover what these tools offer you in more detail.

1. Ceros

Want to build a website that offers immersive experiences and allows visitors to deeply engage with property listings through virtual tours? 

You need a tool like Ceros. It’s a no-code creation platform that lets you build unique experiences just like that.

Instead of just displaying static pictures or videos of properties, you make it interactive by adding clickable elements that make exploring the listings engaging. 

You could also add other interactive elements such as animations, videos, and movement to keep the audience hooked. 

If that’s the kind of experience you want to give your real estate audience, Ceros is the key to making it happen. 

All you need to do is find a template, edit it with your content, and publish it to your website. 

Ceros features

Here are some features that help in building the interactive web experiences you want: 

• Pre-made templates you can customize with your images and content to create web designs quickly. 
• Editor lets you customize templates to meet your needs. With its intuitive drag-and-drop interface, you can update listings, tweak text, and swap out images. Whether you’re showcasing new properties or making quick updates, it ensures your site stays fresh and relevant.
• Studio, the design incubator where you or your designers can create web experiences from scratch so you have complete control over them. 
• Asset library for storing reusable design elements like brand logos, font styles, etc. to use in the design process.
• Integration with content management systems like HubSpot, Contentful, and WordPress to help publish the web design with ease. 

Ceros pricing

Ceros’s pricing is only available on demand but you can request a demo to see how it works. 

Ceros pros

• Lets you track performance to see how users interact with the site.
• Easy to use. 
• Multiple resources to help you get started.

 2. Weebly

Weebly is a platform that allows you to build professional websites using pre-existing themes. And that of course, includes real estate sites. You find a theme, edit it with your video or content, and create custom forms so people can contact you. 

Image source: Weebly

It’s also integrated with Realtyna, a real estate solution provider, making it easy to create an IDX website. Now, where did this IDX site come from? 

IDX is short for internet data exchange and it’s an online database that allows realtors to post listings in their locale area.

Because of this integration, you can easily show listings online and increase your customer base. 

Weebly features

Find some of its features below:

• Drag-and-drop editor to create websites by dragging and placing different elements around. 
• Slideshow maker for creating slideshows, custom backgrounds, and galleries of real estate listings. 
• Form builder for creating booking and contact forms and surveys. 
• Web statistics to monitor visitors' performance when interacting with your site. 

Weebly pricing

Weebly has a free plan and three premium plans starting at $13 per month. 

Weebly pros and cons

Pros:

• Free hosting for exceptional site performance.
• Mobile version monitors site performance from your mobile device. 

Cons:

• Limited customization options when editing themes.

3. GoDaddy

GoDaddy is a web-hosting service that doubles as a website builder. You simply type in your idea and industry and the website builder will display ready-to-launch templates you can edit.

Image source: GoDaddy

GoDaddy also has an AI website builder where you describe the kind of website you want and it does the rest.

While there’s no IDX-specific app on GoDaddy, you can include it by signing up with IDX Broker, a third-party multiple listing service.

Some other things you can do with GoDaddy include scheduling appointments and creating contact forms for lead generation which is where this tool really shines. 

It’s got multiple marketing tools to help capture and nurture leads, from contact forms to newsletter sign-ups, social media integration, and live chat features. 

Overall, GoDaddy stands out as a real estate website builder because of its marketing tools. It even lets you create Facebook and Instagram ad campaigns for listings.

GoDaddy features

See a few of its key features below:

• GoDaddy Airo, an AI-powered solution to help you build an online presence by generating logos, websites, emails, and more based on your description.
• GoDaddy Studio where you can create attractive content for email or social media using templates or graphics. 
• Drop-down menus to add to your site for easy navigation. 
• Review widget allows you to show customer reviews from Facebook or Google on the site. 

GoDaddy pricing

GoDaddy has a free version you could leverage but there are paid plans starting at $12.99 per month.

GoDaddy pros and cons

Pros:

• Easy to use. 
• Helps you keep up with search engine rankings and measure the site’s performance against competitors.

Cons:

• No direct integration with third-party apps.
• Limited real estate templates.

4. Shopify

You probably know Shopify as the top e-commerce solution for selling stuff online.

While that’s true, it can help create a simple website for your real estate business using templates.

Image source: Shopify

Plus, it has some features that can make your real estate site quite engaging. You can integrate IDX into the site to add listings and create contact forms for lead generation among other things. 

But its forte in real estate is virtual experiences. Shopify features a wide range of 3D and AR apps to help you create virtual tours so clients can check listings from anywhere. 

Shopify features

Here are some of its features:

• What-you-see-is-what-you-get (WYSIWYG) editor to customize the site to your liking by dragging and dropping elements. 
• Stock photo library to find creative images when creating your site. 
• AI tools for generating listing descriptions, headings, or responding to customer chats. 
• Search and filtering to help customers easily find what they’re looking for on the site.

Shopify pricing

It’s got a free three-day trial after which you opt for a monthly subscription starting at $32. 

Shopify pros and cons

Pros:

• Lets you create localized websites for audiences from different demographics.
• Multiple payment options for customers. 

Cons:

• Free templates are limited, accessing others may cost extra. 
• No built-in real estate features.

5. Squarespace

Squarespace is another website builder you can use to build your online presence. 

It’s got quality templates you can leverage when getting started, although there aren’t a lot.

Image source: Squarespace

This website builder lets you include contact forms in the site and map navigation so visitors get an overview of the property’s neighborhood.

You can design a booking page where visitors can schedule appointments. And when it comes to including IDX on a site, Squarespace lets you do it directly on its platform if you’re registered to an IDX service. After that, you can simply copy and paste codes instead of using an app.

Squarespace features

See some of Squarespace’s functions below:

• Fluid engine, Squarespace’s scalable editor where you can modify templates and add multiple features without messing up the theme.
• Product reviews to help collect and display customer feedback on the site.
• Advanced web analytics to help you understand areas of the site that drive people to take action.
• Video hosting so you can display videos and allow visitors to stream property videos on your site.

Squarespace pricing

Squarespace offers a 14-day free trial for new users and premium plans that start at $25 per month. 

Squarespace pros and cons

Pros:

• Lets multiple people collaborate in the creation process. 
• Lets you edit site templates by adding custom CSS and Javascript elements. 

Cons:

• Doesn’t automatically save your progress when designing the site.
• Limited number of templates.

6. AgentFire

AgentFire is a software solution dedicated to building real estate websites for realtors. It helps display social proof and positions you as an authority in real estate.

Image source: AgentFire

With features such as…

• Area guides that show the layout of the local listings, new deals, demographic information, social amenities, etc.
• My Listings to display all your listings on the website. 
• Lead pages to help you engage and convert visitors when marketing your business. 

…AgentFire helps position you as an authority in your local market, start conversations, and boost conversions. 

AgentFire features

Go through some of them below:

• AgentFire blueprint, its proprietary checklist to help realtors create a website that helps them reach their potential.
• Portfolio of real estate web designs to inspire your site and give you ideas. 
• Spark editor to help you drag and drop different elements when designing the site including adding new listings or a new CTA. 
• Lead management to simplify lead management, helping categorize leads to the appropriate agent so you can maximize conversion. 

AgentFire pricing

AgentFire has three pricing plans starting at $500 per setup.

AgentFire pros and cons

Pros:

• Themes are regularly tested, optimized, and updated yearly. 
• AI feature generates copy for email, social media, and blogs.

Cons:

• You can’t add custom home pages. 
• Expensive.

7. Real Geeks

Real Geeks is an all-in-one real estate platform for creating stand-out websites. It has IDX-enabled website templates to help you get started quickly.

Image source: Real Geeks

Two tools stand out with this platform: 

• Its features for attracting and converting leads such as a home valuation tool, area pages, form leads, and more. 
• The CRM platform that monitors leads, tracks their activities, schedules appointments, assigns them to agents based on their location, and sends automated messages to them. 

This way, you’re not only showcasing your listings, you’re providing leads with resources they need to make decisions, and following up with them. 

Real Geeks features

Here are a few of this tool’s features:

• Custom design editor for transforming property listings into landing pages optimized for search engines. 
• Coming soon pages to promote or display upcoming listings and generate more leads.
• EstateIQ, Real Geek’s property valuation tool to help collect property details and assess the level of interest of potential buyers so you can close more deals. 
• Embeddable widgets such as contact forms and search functionality to improve the site’s capabilities. 

Real Geeks pricing

Real Geeks offers multiple pricing plans which start at $299 per month and a one-time sign-up fee. 

Real Geek pros and cons

Pros:

• Impressive customer relationship management system. 
• Really beautiful templates for creating real estate sites. 

Cons:

• No free plan.
• Basic plan has limited marketing features.

8. Wix

Wix is an easy-to-use website builder for creating sites using templates and artificial intelligence. 

Image source: Wix

It has multiple built-in features for real estate services such as appointment bookings, virtual tours, contact forms, maps, and more. 

In addition, Wix offers a robust integration with third-party apps to boost your real estate site. It has IDX apps, ROI calculators, social proof apps for adding reviews to the site, etc. 

Wix’s marketing tool is another unique aspect of this software as it allows you to run Google and social media ads, offers built-in SEO tools (meta title, meta descriptions, alt tags), and provides email marketing templates to engage with leads. 

Wix features

Check out some of Wix’s features related to building real estate sites: 

• AI website builder to generate sites by answering questions about the kind of site you want. 
• Easy-to-use editor where you can drag and drop elements to add to the site. 
• SEO setup checklist that offers guidance, tips, and practices beginners can follow to improve their site’s online visibility. 
• Advanced site analytics to monitor the site’s performance so you can improve it. 

Wix pricing

You can use it for free with limited functionality and there are paid plans starting at $17 per month.

Wix pros and cons

Pros:

• Robust app store.
• Easy to use. 

Cons:

• Free plan has limited storage up to 500MB which may not be great for your real estate business. 
• IDX integration is not a smooth process.

9. Agent Image

A real estate website builder for creating distinctive designs is Agent Image’s promise. 

Image source: Agent Image

It offers different bespoke templates for real estate businesses that want to position themselves as the real deal and attract high-end clients. 

Plus, Agent Image has digital marketing solutions to help you market the business to the right client. That includes social media marketing, search engine optimization, pay-per-click advertising, and more.

Essentially, this website builder helps with customizable web designs and enhancing your online presence.

Agent Image features

They include:

• Customizable property layout to help manage features you’d like to share. 
• Quick search bar so clients can easily search for properties in a few clicks. 
• News feed to improve your site’s rep as a source for all things related to real estate. 
• Photo slideshow of properties that visitors can go through on the site.

Agent Image pricing

The pricing structure is only available when you request it but you can book a free consultation to understand Agent Image’s offers better. 

Agent Image pros and cons

Pros:

• Your website will be mobile-friendly.
• Contact forms feature an autoresponder service.

Cons:

• Pricing plans aren’t readily available. 
• No built-in CRM capabilities.

10. Easy Agent PRO

Easy Agent PRO or EAP is an all-in-one marketing solution realtors can use to create real estate websites that draw leads in. 

Image source: Easy Agent PRO

It's got templates you can personalize to show your listings and if you don’t know where to start, you can reach out to its web developers and designers. 

EAP has features that let you display your knowledge about a listing’s neighborhood through videos and pictures, to convince potential buyers. 

It also includes IDX, CRM, and communication tools to simplify customer interaction with the brand.

Easy Agent PRO features

Here are some of its features:

• Blogger Pro helps provide you with written articles automatically published to the site. 
• Text-to-lead for sending automated SMS to follow up on your leads. 
• Instafarm community pages to help promote your knowledge of the neighborhood and show visitors why it’s a good fit for them. 
• Smart menu, an attractive page header to display brand information and style.

Easy Agent Pro pricing

EAP offers a free demo with four paid plans starting at $179 per month. 

Easy Agent Pro pros and cons

Pros:

• Website builder is easy to use.
• Integrated with third-party real estate apps and CRMs.

Cons:

• No free plan. 
• Templates have poor design qualities.

How to choose the best website builder for realtors

Choosing a new tool can be tricky. That’s why we’ve listed these factors to help guide your decision: 

• Internet Data Exchange (IDX): This is an online database that lets you post listings and share details of available properties that people can search through. 

It provides personalized searches for customers, property alerts, and advanced lead-capturing settings. Your website tool should have one built-in or integrated with an IDX service as it helps build trust with customers and other real estate firms. 

• Image gallery feature: You’re a real estate brand so visually showcasing property listings isn’t an option, it’s a must and your website builder should offer this feature. 
• Quality storage: You’ll need a lot of storage on your site for all the images, videos, virtual tours, and visual content people will be consuming. As such, the tool needs to provide space for all that. 
• Virtual tours: Pick a tool that lets you run virtual tours so customers can view a property from the comfort of their homes.
• Lead generation: Your ideal website builder should help you generate, convert, and connect with leads. So, you want to choose one with features such as contact forms, autoresponders, email marketing, etc. 

***

Alright, folks, it’s a wrap!

Over to you!

You know, real estate businesses thrive on visuals and experiences. 

Customers want to see high-quality pictures, videos, and even mortgage calculators to help them make the right decisions. 

And that’s where Ceros comes in. 

It’s got features to help you create interactive experiences that will keep them hooked to your site.

See how it works for yourself by scheduling a demo with Ceros today.