Welcome to the
Drawing Board

Where education meets inspiration. Dive into insights on modern marketing trends and gather tips for crafting cutting-edge interactive content.

The future of Ceros: Game-changing features, integrations, and more coming your way

Ceros unveils game-changing features in its latest update. From AI-powered efficiency to seamless integrations, get the latest on how Ceros is making your interactive content creation process even better.

What is a creative brief? [Steps & free template for all]

To all the copywriters close to cracking under deadline pressure, we see you. Learn how a proper creative brief can save your team from project chaos and keep your clients smiling.

10 types of B2B interactive content & how to create them [2025]

Think interactive content is just for B2C? Discover how B2B marketers drive 94% more engagement with interactive elements that their busy executive audiences actually want to engage with.

12 strategies for cost-effective content marketing [2024]

From $50 social posts to $10,000 videos, learn exactly what content marketing costs — and how to get maximum impact while spending minimum dollars.

SaaS content marketing: Complete guide & best practices [2024]

Your SaaS business deserves a 1,200% boost in organic traffic (for starters). Learn how to create an effective SaaS content marketing strategy and hit those big goals.

Content marketing for publishers: What you need to know in 2024

Attention publishers: content marketing isn't just a strategy—it's your lifeline to growth, visibility, and audience engagement. Learn how to transform your publishing game from traditional to trendsetting.

Content performance: Key metrics, tools, and how to improve it

Tired of content that falls flat? Discover how measuring content performance can transform your marketing strategy from hit-or-miss to lazer-focused success.
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Why interactive content is important: 10 key benefits

Embrace the spotlight! Transform how your audience engages with trailblazing interactive content.
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Past imperfect: The art of lo-fi design

This design trend puts cutting-edge technologies in their place, letting the idea itself take center stage.
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The lightning bolt: The story of a simple, incredibly powerful logo

Get electrified! Learn all about the striking history of the lightning bolt symbol.
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How Massimo Vignelli cracked the NYC subway system

What can graphic designers learn from the New York City subway system? A whole lot, actually.
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The art of the smear

Blink, and you might miss it! Learn how animators 'cheat' motion with the quirky art of animation smears.
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Spike Lee's devastating double dolly shot

Step into Spike Lee's world with his favorite trick: the mesmerizing double dolly shot.
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Brand cult: The Michelin man

How a stack of white tires became one of
the most recognizable characters in the
history of advertising.
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How to create high-quality GIFs (from any video)!

Tired of grainy GIFs? Upgrade your GIF game with our tips for smooth, high-res animations.
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2024 visual trends forecast

Get 2024's visual trends: a fresh, optimistic forecast by creators for a vibrant future.
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Industry report: The embrace of immersive content

Explore the current state of immersive content and learn from those doing it right.