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Welcome to the
Drawing Board

Where education meets inspiration. Dive into insights on modern marketing trends and gather tips for crafting cutting-edge interactive content.

The future of Ceros: Game-changing features, integrations, and more coming your way

What's new
Ceros unveils game-changing features in its latest update. From AI-powered efficiency to seamless integrations, get the latest on how Ceros is making your interactive content creation process even better.
The future of Ceros: Game-changing features, integrations, and more coming your way

What is a creative brief? [Steps & free template for all]

Insights
To all the copywriters close to cracking under deadline pressure, we see you. Learn how a proper creative brief can save your team from project chaos and keep your clients smiling.

SaaS content marketing: Complete guide & best practices [2024]

Insights
Your SaaS business deserves a 1,200% boost in organic traffic (for starters). Learn how to create an effective SaaS content marketing strategy and hit those big goals.

Content operations explained: Why they matter in 2024

Insights
Struggling to get your content out the door? Discover how content operations can transform your strategy this year (and the next year, and the next year, and the-).

What is premium content? How to create it in 2024

Insights
It's time to level up. Discover how to craft exclusive, high-value content your readers will gladly trade their contact info or hard-earned cash to access.

12 strategies for cost-effective content marketing [2024]

Insights
From $50 social posts to $10,000 videos, learn exactly what content marketing costs — and how to get maximum impact while spending minimum dollars.

Content marketing: definition, types, and how to use it [2024]

Insights
Looking to level up your marketing game? Dive into our comprehensive guide on content marketing - the definition, key types, and surefire ways to wield it for business success in 2024.
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Why interactive content is important: 10 key benefits

Insights
Embrace the spotlight! Transform how your audience engages with trailblazing interactive content.
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Content scaling: 8 essential steps to boost your marketing impact

Insights
Dip your toes in the magical waters of content scaling: Boost visibility and engagement without sacrificing quality!
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Past imperfect: The art of lo-fi design

Insights
This design trend puts cutting-edge technologies in their place, letting the idea itself take center stage.
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The lightning bolt: The story of a simple, incredibly powerful logo

Insights
Get electrified! Learn all about the striking history of the lightning bolt symbol.
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How Massimo Vignelli cracked the NYC subway system

Insights
What can graphic designers learn from the New York City subway system? A whole lot, actually.
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The art of the smear

Insights
Blink, and you might miss it! Learn how animators 'cheat' motion with the quirky art of animation smears.
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Spike Lee's devastating double dolly shot

Insights
Step into Spike Lee's world with his favorite trick: the mesmerizing double dolly shot.
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Brand cult: The Michelin man

Insights
How a stack of white tires became one of
the most recognizable characters in the
history of advertising.
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How to create high-quality GIFs (from any video)!

Insights
Tired of grainy GIFs? Upgrade your GIF game with our tips for smooth, high-res animations.
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2024 visual trends forecast

Insights
Get 2024's visual trends: a fresh, optimistic forecast by creators for a vibrant future.
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Industry report: The embrace of immersive content

Insights
Explore the current state of immersive content and learn from those doing it right.